When is TikTok Shop Available?
TikTok Shop is currently available in 16 countries, including the United States, United Kingdom, and several markets across Asia, Europe, and Latin America. The platform launched in the US in September 2023 and has been expanding globally since, with the most recent additions being European countries like France, Germany, and Italy in early 2025.
Current TikTok Shop Markets
TikTok Shop operates across three major regions with varying levels of market maturity. The platform strategically chose these markets based on e-commerce infrastructure, regulatory environment, and user engagement metrics.
North America
The United States represents TikTok Shop’s largest Western market. After beta testing in late 2022, the platform officially launched nationwide on September 12, 2023. Over 150 million American users gained access to in-app shopping features, including shoppable videos, livestream commerce, and a dedicated Shop tab.
Mexico joined the TikTok Shop ecosystem in 2024, followed by Brazil later that year. These Latin American markets offered TikTok access to fast-growing e-commerce populations with high mobile adoption rates.
Canada remains notably absent from the list. Despite having significant TikTok usage, regulatory considerations and market dynamics have delayed the platform’s entry into this market.
Europe
TikTok Shop’s European expansion followed a cautious approach. The United Kingdom served as the testing ground, launching in November 2021 during the initial beta phase. Sales performance initially disappointed, but improved significantly by 2024, with trade volume doubling year-over-year and over 200,000 businesses participating.
In March 2025, TikTok Shop expanded to three major EU markets simultaneously. France, Germany, and Italy launched on March 31, 2025, with the platform actively recruiting local merchants to diversify product offerings beyond Chinese sellers. Spain and Ireland also received access around the same timeframe, though Ireland operates on an invitation-only basis for sellers.
A third wave of European expansion is planned for late 2025 or 2026. The Netherlands, Belgium, Poland, Sweden, and Hungary are on the roadmap, with Germany serving as a fulfillment hub for EU-wide operations.
Asia-Pacific
Southeast Asia represents TikTok Shop’s most established market. Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam all gained access during the 2021-2022 beta testing period. These markets proved the viability of social commerce at scale, with Indonesia alone generating significant transaction volumes.
In Indonesia, TikTok Shop operates under a unique arrangement. Due to local regulations governing foreign e-commerce platforms, the service runs as ShopTokopedia, a joint venture with local giant Tokopedia. This partnership allows TikTok to comply with Indonesia’s requirements while maintaining its e-commerce presence.
Japan launched TikTok Shop in June 2025, marking the platform’s entry into one of Asia’s most sophisticated e-commerce markets. Singapore, despite being a smaller market, serves as a regional hub for Southeast Asian operations.
Launch Timeline and Expansion History
TikTok’s journey to becoming an e-commerce platform began years before TikTok Shop officially launched. Understanding this timeline helps explain why the feature isn’t universally available.
Early Experimentation (2019-2021)
In October 2019, TikTok partnered with Shopify to create TikTok for Business. This integration allowed Shopify merchants to create video ads and link to their external stores, but users still had to leave TikTok to complete purchases.
The success of Douyin, TikTok’s Chinese counterpart, influenced the company’s strategy. Douyin had worked with luxury brands like Louis Vuitton and Estée Lauder to build a thriving social commerce ecosystem, generating approximately $274 billion in gross merchandise value in 2022. This model proved that in-app shopping could work at scale.
Beta Testing Phase (2021-2023)
November 2021 marked the beginning of serious e-commerce testing. TikTok Shop launched in the United Kingdom and several Southeast Asian countries as a pilot program. The platform experimented with different formats: shoppable videos, livestream shopping, and profile-based storefronts.
Initial results varied by market. Southeast Asian countries, already accustomed to social commerce through platforms like Lazada and Shopee, adopted TikTok Shop quickly. The UK showed slower uptake, leading to reports of delayed expansion plans.
Throughout 2022 and early 2023, TikTok refined its approach. The company tested seller tools, payment integrations, and fulfillment options. By mid-2023, the platform felt ready to enter its most important market.
US Launch and Global Acceleration (2023-Present)
September 12, 2023, brought TikTok Shop to all American users. The launch included comprehensive features: the Shop tab, affiliate programs, live shopping capabilities, and “Fulfilled by TikTok” logistics services. Over 200,000 sellers joined at launch, supported by 100,000 creators in the affiliate program.
The US launch generated approximately $7 million in daily sales by October 2023. During Black Friday 2024, the platform exceeded $100 million in single-day sales, triple the previous year’s figure. Year-over-year growth reached 120% by 2025.
European expansion accelerated in 2025. After proving the model in the UK, TikTok launched in France, Germany, and Italy simultaneously in March. These markets saw major retailers like Carrefour in France and AboutYou in Germany joining immediately. The UK alone hosted over 6,000 daily livestream shopping sessions by early 2025.
Why TikTok Shop Isn’t Everywhere
Geographic availability depends on multiple factors beyond TikTok’s control. Regulatory compliance, payment infrastructure, and logistics capabilities all constrain expansion.
Regulatory Requirements
Each country maintains different rules governing e-commerce platforms. Data localization laws determine where TikTok can store user information and transaction records. The European Union’s GDPR requires specific data handling procedures that took time to implement.
Some countries impose restrictions on foreign-owned commerce platforms. Indonesia’s requirement led to the ShopTokopedia partnership. China maintains strict separation between Douyin and TikTok, with no cross-platform commerce.
Consumer protection regulations vary significantly. Return policies, warranty requirements, and dispute resolution mechanisms must align with local laws. TikTok needs to build country-specific systems before launching.
Payment and Financial Infrastructure
TikTok Shop requires partnerships with local payment processors. The platform works with third-party providers to handle transactions securely while complying with financial regulations. Setting up these integrations takes months of negotiation and technical work.
Currency support, tax collection, and VAT compliance differ by jurisdiction. In the EU, TikTok must handle VAT across multiple countries with varying rates. The US requires sales tax collection based on complex state and local rules.
Cross-border transactions add another layer of complexity. Even in available markets, international sellers face restrictions. The platform prioritizes local sellers to reduce shipping times and improve customer experience.
Fulfillment and Logistics
Fast shipping is non-negotiable for TikTok Shop’s success. The platform requires sellers to ship orders within 24-48 hours in most markets. This demands robust logistics infrastructure that doesn’t exist everywhere.
TikTok’s “Fulfilled by TikTok” service operates warehouses in select countries. The UK was first, followed by Germany for EU operations. Building this network takes significant capital investment and operational expertise.
Returns and customer service must meet regional expectations. Americans expect easy returns; Europeans have legal rights to 14-day return windows. TikTok needs systems to handle these varying requirements before entering new markets.
Seller Eligibility Requirements
Getting access to TikTok Shop as a seller requires meeting specific criteria that vary slightly by market. The platform maintains strict verification standards to ensure marketplace quality and security.
Documentation Requirements
Individual sellers in the US must be at least 18 years old with valid US residency. Acceptable identification includes a US passport, driver’s license, or state ID. The platform requires Social Security Numbers or Individual Taxpayer Identification Numbers for tax reporting purposes.
Business sellers need more extensive documentation. An Employer Identification Number (EIN) is mandatory for corporations and partnerships. State business registration documents must match exactly with submitted information. Business bank accounts must align with the registered company name.
All sellers submit tax forms during registration. The IRS Form W-9 is standard for US-based merchants. Once a seller reaches $2,000 in sales, additional tax documentation becomes necessary to continue receiving payouts.
Account Verification Process
TikTok Shop uses multi-step verification to prevent fraud. Personal information undergoes automated checks against government databases. Discrepancies between uploaded documents and entered information trigger manual review.
For corporations, the platform identifies Ultimate Beneficial Owners (UBOs) who own 25% or more of the company. Each UBO must provide personal identification and verification. This compliance measure helps TikTok meet anti-money laundering requirements.
Politicians and government officials cannot become TikTok Shop sellers in any market. This policy prevents potential conflicts of interest and maintains platform neutrality.
Regional Variations
European sellers face additional requirements. VAT registration is necessary in most EU countries. German sellers must comply with packaging regulations. French sellers need specific business registration documents called SIRET numbers.
In Southeast Asian markets, requirements differ significantly. Some countries require local business registration even for individual sellers. Payment methods vary, with some markets primarily using e-wallets rather than credit cards.
How to Check Availability in Your Region
Many users struggle to determine whether TikTok Shop works in their location. The platform doesn’t always make this obvious, leading to confusion and frustration.
In-App Indicators
The clearest sign is the shopping bag icon. Open TikTok and look at the main navigation bar at the bottom of your screen. If you see a shopping bag symbol between the home icon and inbox, TikTok Shop is active in your region.
The Shop tab appears on the main screen for shoppers in supported markets. Sellers see different indicators: a “Seller Center” option in account settings, and the ability to tag products in videos. Without these features, your region likely lacks TikTok Shop access.
Some users in supported countries still can’t access TikTok Shop. This happens when account settings don’t match physical location. If you created your account while in a different country, or your SIM card originates elsewhere, the app may default to that region’s features.
Account Region Settings
TikTok determines feature availability based on account region, not just GPS location. Check your region setting by opening the app, tapping your profile, selecting the menu (three lines or dots), and navigating to Settings and Privacy. Under “Account,” find “Region” or “Country.”
Changing your region isn’t always straightforward. TikTok sometimes restricts region changes, requiring users to wait 90 days between modifications. This prevents abuse of regional features and pricing differences.
If you’re traveling and want to access your home region’s TikTok Shop, changing region settings back may restore access. However, this doesn’t always work if the platform detects your physical location through other signals like IP address or mobile network.
Workarounds and Limitations
Some users attempt VPN services to access TikTok Shop in unsupported regions. While VPNs can mask your location, this approach violates TikTok’s terms of service and may result in account restrictions. Additionally, payment and shipping address verification will likely fail if you’re not actually in the supported country.
For sellers specifically, there’s no reliable workaround. Business registration must be legitimate in a supported country. Attempting to use false information or borrowed business credentials risks permanent account bans and potential legal issues.
The most reliable approach is simply waiting for official expansion. TikTok continues rolling out TikTok Shop to new markets quarterly, so checking back periodically makes sense if your country isn’t currently supported.
Upcoming Market Expansions
TikTok has signaled continued geographic expansion throughout 2025 and beyond. While exact timelines remain unconfirmed, several markets show strong indicators of impending launches.
Late 2025 Targets
The Netherlands and Belgium are high-priority markets for European expansion. Both countries have strong e-commerce adoption and favorable regulatory environments. TikTok has reportedly begun recruiting sellers in these markets, suggesting launches within months.
Poland represents Central Europe’s e-commerce gateway. With growing consumer spending and high TikTok usage among younger demographics, the market fits TikTok Shop’s target profile. Sweden and Hungary round out the likely 2025 additions.
In Asia, India remains a complicated situation. Despite having one of the world’s largest TikTok user bases before the 2020 ban, political tensions make a return uncertain. If the ban lifts, India would become a priority market, but no timeline exists.
2026 and Beyond
Australia and New Zealand represent logical expansions given their developed e-commerce infrastructure and English-language markets. However, TikTok hasn’t publicly committed to these markets, possibly due to regulatory scrutiny around data security.
Middle Eastern markets like the United Arab Emirates and Saudi Arabia show potential. High mobile usage, young populations, and growing e-commerce sectors make them attractive. Cultural considerations around payment methods and product categories would require careful navigation.
Africa remains largely unaddressed in expansion plans. While countries like South Africa and Nigeria have significant TikTok usage, infrastructure challenges and payment system fragmentation make near-term expansion unlikely.
What This Means for Different Users
TikTok Shop’s availability affects various user groups differently. Understanding these impacts helps set appropriate expectations.
For Shoppers
In supported markets, TikTok Shop offers a streamlined shopping experience. You discover products through entertaining content rather than traditional product searches. Creators and brands demonstrate products in real-world contexts, often with discount codes exclusive to TikTok.
The platform heavily subsidized early growth. During the first year in the US, TikTok offered significant discounts to attract shoppers. By 2025, while some promotional pricing continues, the focus shifted toward value through creator authenticity rather than pure discounts.
Shoppers in unsupported regions face frustration. Seeing product links in videos from creators in other countries, but being unable to purchase, creates a disappointing experience. Many users resort to searching for products on alternative platforms, which diminishes TikTok’s value proposition.
For Creators
Creators in TikTok Shop markets gained a significant monetization avenue. The affiliate program allows creators to earn commissions by promoting products, typically ranging from 5-20% depending on the category and seller agreement.
In the US, successful creators make substantial income through TikTok Shop affiliates. Some full-time creators report monthly earnings exceeding $10,000 from product commissions alone. Live shopping sessions prove particularly lucrative, with engaged audiences making impulse purchases during streams.
Creators outside supported markets miss this opportunity entirely. While they can still use affiliate links to external sites, the friction of leaving TikTok dramatically reduces conversion rates. This creates an unlevel playing field where monetization potential varies wildly by geography.
For Businesses
Businesses in supported markets gain direct access to highly engaged audiences. Unlike traditional advertising that interrupts content, TikTok Shop integrates sales directly into the content discovery experience. Brands can test products quickly through creator partnerships.
The platform’s performance in the US exceeded many expectations. Small businesses and new brands found success through viral content, sometimes generating six-figure sales in single days. This democratization of retail access appeals to businesses traditionally shut out of major e-commerce platforms.
Businesses in unsupported markets face competitive disadvantages. They can advertise on TikTok but must redirect customers to external sites, adding friction to the purchase process. This limitation makes TikTok less valuable as a sales channel compared to markets where TikTok Shop operates.
The Platform’s Growth Trajectory
TikTok Shop’s expansion follows a calculated strategy based on lessons learned from Douyin’s success in China and early international results.
By the end of 2024, TikTok Shop reached $32.6 billion in gross merchandise value globally. The first half of 2025 alone generated $26.2 billion, suggesting accelerating growth. The US market drove significant volume, with daily sales averaging around $7 million and growing.
Over 15 million sellers operate on TikTok Shop globally across all markets. The platform expanded product selection dramatically, offering over 70 million products across 750+ categories by 2025. Women’s wear, beauty and personal care, health, sports, and electronics consistently rank as top categories.
The platform invested nearly $1 billion in safety and intellectual property protection tools by 2025. This investment addresses early concerns about counterfeit products and fraudulent sellers that plagued the platform’s initial launch. Technology and manual moderation work together to enforce policies.
Live shopping emerged as a key differentiator. In the US alone, brands and creators hosted over 8 million hours of live shopping sessions in 2024. These sessions converted at higher rates than static product listings, with engaged viewers making immediate purchases.
Research indicates 83% of TikTok Shop users discover new products on the platform, while 70% discover new brands. This discovery-driven commerce model differs fundamentally from search-based platforms like Amazon, creating unique value for both sellers and shoppers.
Frequently Asked Questions
Is TikTok Shop available in Canada?
No, TikTok Shop is not currently available in Canada. Despite strong TikTok usage in the country, regulatory considerations have delayed the launch. Canadian creators and shoppers frequently express frustration about this limitation, but no official timeline for availability has been announced.
Can I use TikTok Shop if I’m traveling to a supported country?
Accessing TikTok Shop while traveling depends on your account settings. If your account region is set to a supported country, you may be able to browse and purchase. However, shipping addresses must be in supported regions, and payment methods need to work with TikTok’s partners. Sellers managing shops from abroad face additional complications with inventory management and customer service.
Do I need followers to sell on TikTok Shop?
No minimum follower count is required to sell products on TikTok Shop. Any business or individual meeting the eligibility requirements can create a shop and list products. However, creators need followers to join the affiliate program, where follower counts and engagement metrics determine acceptance.
How long does TikTok Shop approval take?
Most seller applications receive approval within 3-5 business days. This timeline assumes all documentation is correct and matches exactly. Discrepancies in information or additional verification needs can extend the process to two weeks or longer.
The geographic rollout of TikTok Shop reflects the complexities of building global e-commerce infrastructure. Each market requires customized approaches to regulations, payments, logistics, and local business practices. For users in supported countries, the platform represents a new way to discover and purchase products through entertainment. For those waiting, expansion continues steadily, with new markets added every quarter as TikTok refines its systems and builds necessary partnerships.